Take control
& grow your business


A boutique brand strategy & creative marketing agency

We’re here to help you thrive

After years of personal and professional experience, we founded The Grove Group to help businesses and teams make their goals a reality. With our comprehensive guided resources, you’ll unearth renewed confidence and tactics to help your business thrive.

OUR SERVICES

  • Social Media is the most powerful free marketing tool available today, and it should be your business’s highest priority. Social media can be used to send messages to targeted audiences, update your followers, and build your brand. The varying platforms - Instagram, Facebook, Twitter, Linkedin, and Pinterest - differ greatly in content and engagement. Different channels should be used strategically, based upon audience, consumer base, and message to most successfully advertise your business and increase engagement. Copywriting and editing is important to establish a cohesive voice across all platforms, to increase sales, drive website traffic, and have conversions with your followers. The Grove Group will create visually stimulating content, through photography, videos, reels, and targeted messages for your business and will be your guide for how to run and operate each medium for your best results.

  • The Grove Group provides turnkey small business consulting services to take your new and existing business endeavors to the next level. We can help you develop your brand and your voice, to set and reach your goals, and to monetize your vision. Our goal is to refine your business strategy from the outset to maximize revenue. We can help you navigate the startup process on the local, state and federal level to ensure compliance with all new business requirements. From tax requirements to licensures, we streamline the often complicated process of starting a new business. We can also help existing businesses “audit” their internal marketing practices and deliver a full report with our recommendations for increased success. We can provide strategic business plans at each stage and help your small business achieve optimized success and growth.

  • The Grove Group can help you build your brand from the ground up using focused market research. From naming, to voice, to aesthetic, we will ensure your brand is precise and intentional. We also assist with rebranding existing businesses to engage your target audience. We offer full design services, including logos, web design and print design.

  • These days, photographs and videos rule the marketing world, and The Grove Group will make sure that yours reflect the quality, care and vision of your brand. We can provide photographers to capture the essence of your business. We will gather visual content at each shoot to promote your business across all of the most crucial social media platforms. We never used canned photos - our images and videos will always be our own and created uniquely for you and your business. We will help to create videos and reels to help represent to consumers the personality of your business and bolster your consumer and community engagement.

  • At The Grove Group, we understand that “of the moment” marketing is very impactful. We will work with your team to provide responsive, quality interactions with your consumers.

    ● Cross Promotion: We will work with our strategic partners and our existing client base to cross-promote your business for maximum consumer engagement.

    ● Constant Engagement: We will provide a timeline for consumer-facing advertising to gain and retain followers.

    ● Print, Editing & Copywriting: We will draft all social media, print or other output to unify your presence with your target audience.

    ● Web Marketing: We can build or refresh your website to tell your business’s story. We can assist every step of the way- from domain and URL setup, to site design and content and SEO.

  • Sometimes nothing is more impactful than person-to-person interaction. The Grove Group will use its contacts to help connect you with the appropriate audience in your target markets.

    ● In-Person Events: We can coordinate in-person to reach consumers on a personal basis.

    ● Advertising Campaigns: The Grove Group can develop email campaigns, newsletters, and collaborative events to maximize engagement.

    ● Media Relations: We manage media relations through press kits and press releases to grow coverage and visibility.

    ● Strategic Partnerships: Using our contacts, we will form strategic partnerships with local and regional businesses, influencers and community leaders.

Meet the Team

  • Ashley Kirkland

    CO-FOUNDER / CREATIVE DIRECTOR
    ashleykirkland@thegrovegroup.co
    (757) 876-6391

    Ashley Kirkland grew up in Williamsburg, Virginia and earned her undergraduate degree in English and Studio Art at Washington & Lee University and her law degree at the Charleston School of Law i. She co-founded The Grove Group to use her legal, branding, marketing and artistic skills toward her love for creative advertising and small business consulting.

  • Katie Waites

    CO-FOUNDER / CREATIVE DIRECTOR
    katiewaites@thegrovegroup.co
    (843) 636-2061

    Katie Waites was born and raised in South Carolina and attended Heathwood Hall Episcopal School and Washington & Lee University, where she earned a Bachelor’s degree in Art and English Literature, and then earned her law degree from University of South Carolina School of Law. After many years as a federal judicial clerk and trial lawyer in Charleston at an internationally renowned firm, Katie decided to return to her first loves - travel and art - by co-founding The Grove Group. She is excited to use her law and business skills in a more creative way - to help small businesses grow and develop their unique, creative and artistic brands.

Meet the Team

Grow from the ground up With

The Grove Group is here to help businesses make their goals a reality. With our comprehensive guided resources, you’ll find renewed confidence and unearth tactics to help your business thrive.